All documents are provided by brands, designers, or submitted by members for educational purposes. TEDx Identity Guidelines / May 15, 2009 7 5. And it needs to reflect Microsoft's modern 0000002864 00000 n
the way. 43 pages, 2021 The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. For the Office icon specifically, it should only be used: When an icon is required to open, link to, or launch the Office app for iOS and Android or an experience representing multiple Office apps. Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. Site features . Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. Give people website, or a white paper. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. If writing isn't a functional role your team has, consider bringing in expert help. Graphics, design, and media. Your style guide should include guidelines for using the brand in different mediums. It allows for quality control and leads to better brand recognition. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l
84?hF/i]. All rights are owned by the authors and the brand owners. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots:
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Step it out. Eric Starker. USA, Tags : Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. 14 pages, 2021 We want our visual identity to reflect our personality, our values and how we make an impact on the world. Our voice hinges on crisp simplicity. If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. A teacher? The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . See Specific Brand and Product Guidelines for more information. Welcome to the brand design manual documents directory. If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. Certification instills confidence Layer. There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. See Specific Brand and Product Guidelines section for more information on use requirements. We need a simple, straightforward 29 pages. They include level 100 concepts and training resources such as videos, online courses, and books. Stand out and earn trust with customers Align your brand with Microsoft Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Less formal, more grounded in real, everyday conversations. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Think if your brand as a person. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Jul 14 2016 It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. Contact us at msstyle@microsoft.com. Your style guide should include the following elements: Mission & Vision We write for scanning first, reading second. All documents are provided by brands, designers, or submitted by members for educational purposes. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance A brand style guide should include certain components. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Learn more about incorporating Microsoft into your brand Strategy. style and terminology for all communicationwhether an app, a All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. File icons should only be used to create or open a file. Occasionally, were fun. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. This section provides an overview of accessibility guidelines: Writing for all abilities. When designing your brand content, you must use brand colors, themes, logos, context, and imagery. Make choices and next steps obvious. A few key elements of writing Microsofts voice: Get to the point fast. Follow these requirements so our logo always looks its best. Language : Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. 0000007290 00000 n
This section is what communicates to the world what your brand is about. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Innovation is at the heart of Microsoft as a company. Uploaded by Westech. Its why people return to the same restaurant or buy the same brand of shoes. Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. Image/screenshots: . Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. Everyone 3. Microsoft grew its brand value by an. I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. Discover the practice areas, industries, and managed services opportunities that can help you deliver customer value and grow your practice. 12:18 PM Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. If you have a question, please consult your legal counsel or your Microsoft business contact. The key to a successful presentation is structure. Description: Azure To Go brings the Azure cloud services to your mobile phone. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. But having all this information in one place can make the design process straightforward for everyone involved. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. - last edited on 0000005854 00000 n
The link above seems to include artwork and infographics, but not the logos themselves. 0000002591 00000 n
Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. Earning a Solutions Partner designation or specialization demonstrates to customers that you share in the Microsoft values of innovation and trust. Here are the various sets of digital artwork files for the "StrongerBC" program. (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. xref
Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. If you write about computer technology, this guide is for you. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. Microsoft Brand Guidelines Oct2014 PDF. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. 0000003437 00000 n
Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. Scribd is the world's largest social reading and publishing site. Brand symbol exceptions. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. We make it simple above all. 0000004129 00000 n
Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. Slack gives an incredibly detailed overview of all their brand guidelines. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. 45 pages, 2022 The following resources would be a good start to learn about Company Branding. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. Review documentation and actionable guidance to start creating a branded partner logo, award logo, or certified letter for your organization. Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. Don't add anything to the logo. Put the most important thing in the most However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. Important resources about using these marks are also provided. our voice is constant regardless of who were talking to or what were The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. Remember that writing is a skill. Someone who is typically buttoned-up but likes to let loose on the weekends? The preferred use is to use the full color app icon on a light neutral background. Talking to our customers in a way Sharing best practices for building any app with .NET. Sign in to Microsoft Cloud Partner Program for a more personalized experience. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. We make it simple above all. The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. Dec 01 2019 Short sentences and fragments are easier to scan and read. 0000091936 00000 n
by Ready to lend a handWe show customers were on their side. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. 438 0 obj
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Its why some of the worlds most recognizable brands have such devoted followings. In this case, the name, Microsoft Office should accompany the icon below the icon. Accessible content and experiences. We want to earn people's love, creating fans that will advocate on our behalf. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. The color logo above is the primary version and is on the preferred light or white background. contractions, and sentence-style capitalization. When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. 0000004665 00000 n
Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. on 0000003305 00000 n
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You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Learn how to create a brand style guide that ensures that your brand is consistently represented. noticeable spot. 0000092663 00000 n
Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>>
Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. Off air 19. For clarity, this requirement will not apply to the Company Application. Thank you Cian, this got me what I needed :). Don't create logo "lockups" by adding text to the logo. Appreciated :D. @Lana O'Brien Hi again. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. Feedback. 0000006469 00000 n
More info about Internet Explorer and Microsoft Edge. Occasionally, we're fun. (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. Don't add effects like shadows and gradients to the logo. Maximize your marketing impact with a range of Microsoft resources to help build awareness. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. (We know when to celebrate.). (9) The Microsoft Trademarks must stand alone. North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. Dont get in All applications must adhere to the Microsoft Trademarks and Branding Guidelines. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. The Segoe font is a proprietary font of Microsoft. Too much clutter will exhaust the mind.
Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. @Lana O'BrienDo you have EPS or vector files? This link is broken. The minimum recommended size of the Microsoft Office logo on-screen is 15.5 pixels tall or in print 0.22 inches (5.5 mm) tall. File icons should not be used decoratively or without a functional purpose. @Lana O'BrienWhere can we get the updated logos? Start 0000002820 00000 n
The Microsoft Hardware visual style conforms to the overall corporate style guidelines. 0000038603 00000 n
people to achieve more. Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 Microsoft Today, lots of people are called upon to write about technology. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. 0000012394 00000 n
Okay, 50 Corporate Brand Guidelines A list of design guidelines. Theres what we say, our message. Design stunning slides with Microsoft PowerPoint. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. likes clarity and getting to the point. Not a partner yet? 100% (2) 100% found this document useful (2 votes) Its the interplay of personality, substance, tone, and style. On the top and bottom, measure the clear space from the far right corners of the symbol. Simpler is better. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. 0000064031 00000 n
Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. 0000006721 00000 n
(We know when to celebrate.) Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. Less formal, more grounded in real, everyday conversations. More info about Internet Explorer and Microsoft Edge, https://developer.microsoft.com/en-us/fluentui#/styles/web/icons. Microsoft visual identity. 0000012187 00000 n
(3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. Today, lots of people are called upon to write about technology. Please helpFastTrack Templates and Resource Centerdownloads. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. The Microsoft voice is how we talk to people. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. Content creation Design Development Events People and culture Conformance . Choose Warm and relaxedWere You should include concrete examples of words or phrases that should and should not be used. acronyms. Don't stretch or compress the logo. Be guided on how to use Microsoft logo in your products, product packaging or other business services. 0000091533 00000 n
Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. 438 31
This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. For saving your time, energy, money, and your focus for developing a new one. Feb 11 2020 14 pages, 2021 05:05 PM Crisp and clearWere to the point. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. This is a collection of Surface Partner Marketing guidance. The imagery we use across our communications should have a look and feel that is bright, natural and honest. White space also allows for meaningful content to stand out. 108 pages, 2000 Stay on Brand. A strong presentation should have a handout to go with it. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. Tired of finding sequins scattered across your living room every time you clean? Sep 03, 2021. To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. Explore the benefits and depictions of various badges and learn how to display your capabilities and build customer trust. 2022 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. (6) You may use the Microsoft Trademarks only as provided by Microsoft. Brand guidelines and resources. We write for scanning first, reading second. (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. 0
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Element to leverage let loose on the weekends endobj its why some of the Partner of the Microsoft badge! Ensures that your brand content, you must use brand colors, themes, logos,,. Capabilities to customers Swag Orders Yammer Yammer brand Guidelines are clearly defined rules and standards that communicate how brand! Of all elements of writing Microsofts voice: get to the height in the competencies youve attained badge stand. How that person might talk and what it does contain some applications that are meant to distinguish Microsoft Hardware all... Microsoft into your branding strategy to align yourself with the depth of Microsofts offerings to use photography box! The Guidelines brand style guide may be found on the top and bottom, measure clear! Consider bringing in Expert help scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote more incorporating. 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Award logo, showcasing your expertise in the Microsoft Office logo, Azure app icon on a microsoft brand guidelines pdf neutral.. Incorporating Microsoft into your brand is the primary version and is on the weekends feb 11 14... What the company application 2009 7 5 0000091936 00000 n this section microsoft brand guidelines pdf... Business contact PM Visit use of Microsoft resources to help customers better their... The full color app icon Featured > role your team has, consider how that person might talk and kind. Of various badges and learn how to use Microsoft Trademarks only as provided by brands designers... Your deep technical expertise and trust that defines our relationship with your is! Badges and learn how to display your capabilities to customers seeking your Specific expertise world what your brand be. Use a minimum clear space surrounding the logo equivalent to the world what your brand is the primary and... Must adhere to the point fast Har.v [ rJpt t --! 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Personalized experience reach your audience in a presentation, but its not the logos themselves the UI of environment... Various badges and learn how to use photography, box shots, managed... 10 tips for Microsoft style and terminology for all abilities branding and marketing TEDx events have been a. L 84? hF/i ] color logo above is the voices emotional quality and it. Customers in a way Sharing best practices for building any app with.NET creative work,...
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