It is further easy to determine the social trend preferences of the customers. Use of attractive colors and sports in the advertisements of Boost Company will help in the company’s campaigns of marketing. Zumo has been in Ireland since 2001 and are the largest juice and smoothie bar chain in Europe, with over 100 bars in 13 countries. A juice bar business plan can set the direction in which you can possibly attain your desired results. It would be a decision of supply and demand. But the range of products supplied by the company is limited. I will be discussing with you in this post how you can start afresh juice business and make good money in the long term. An emphasis on the healthier aspects of a smoothie over things like coffee must be stressed in an early advertisement campaign. Positioning. If the new inventions and products are not legalised then anybody could take the products and use them for their own. Juicy Fruit Smoothies Ltd will use 100% nutritious fruits to promote a healthy advertisement campaign and attract conscious health goers. All legal requirements will need to complete before opening. This section analyses the various marketing strategies used by Boost Juice with the help of various tools. How to formulate Marketing Strategy Several recommendations are suggested below in order to improve the marketing strategy and cover a vast market share of Boost Juice company. The major competitors we have in the beverage industry are cafes and corporations such as Starbucks. This would convey some trust towards the company and perhaps add loyalty to the brand name from those already loyal to the shop that Juicy Fruits will now operate out of, (Centra, Spar etc.). This speed is vital in order to compete with the competitors as customers will not be willing to wait for over 5 minutes for their smoothies. This is extremely good value and although we will not be making that much profit off this deal, we expect that it will attract customers into the store and also that we will sell quite a large amount of the products on special offer. The target market/customers for the company are a very large range that doesn’t target anyone in particular. The trail period will be for one month and upon completion of that period there will be a small performance appraisal as mentioned above. This speed is also good for the quality of the product. Juicy Fruit Smoothies Ltd should also focus on trying to analyze how they can transport fruits from areas at a low cost. Under the Boost Juice Marketing Strategy, Boost Juice has introduced fresh juice to motivate to lead a healthier life. (2009). After that, they have to develop a marketing strategy for the targeted market. In addition, this new business will sell a variety of ice creams and chocolate. As a document that serves as a reference or a guide for your workforce and other stakeholders, a juice bar business plan can provide a lot of advantages and benefits to your business. Marketing Strategy 3716 Words | 15 Pages [pic] Strategic Marketing Plan Prepared by: Pashuan Armond & Phalon Clowers Strategic Marketing - EBA 604 Dr. Donald Wilson September 24, 2005 1.0 Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the Smoothie King business plan a reality in the year 2006. Reducing Overheads – ensuring that the overheads will remain low will be our top priority and will continue to be a business objective. New smoothie recipes will be implemented as time goes on and more promotions will be on offer. No plagiarism, guaranteed! Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Boston: Cengage Learning. Ferrell, O.C., & Hartline, M. (2013). Juicy Fruit Smoothies Ltd will penetrate the smoothie and juice beverage industry by creating and deploying new smoothie and juice products and brands. Now we will look at the different tiers that Juicy Fruit Smoothies Ltd would be concerned with. The customer will also be able to decide in the store what fruits they want in their smoothie, without the need for the recipe being in use. The Juice and Smoothie brand has been has been a successful product brand all over the world. Juicy Fruits will be pricing its products competitively and training the staff to the highest standards in the country. So it is very important that the company should develop and expand the range of its products. The Smoothie and Juice Bar industry is a successful industry will many businesses doing quite well despite the economic downturn. We have sent you an email with the required document. ConclusionBy conducting this assignment it has been observed that the Boost Juice is trying to target the Australian customers who are very health conscious an very careful about what they are eating. Retrieved 27 January 2017 from https://www.afr.com/leadership/entrepreneur/boost-juice-founder-janine-allis-in-partnership-talks-with-bain-capital-20140506-jya8p. Since that Juicy Fruit Smoothies Ltd already has competition with some main companies offering the same type of products, it will be our job to continue to expand the business and continue to offer bigger and better offers and products. She has observed that even though the market for fresh juice bar is developed in many countries, the market for it in Australia is still in an underdeveloped condition. If you need assistance with writing your essay, our professional essay writing service is here to help! Solid marketing strategy is the foundation of a well-written marketing plan. A wide variety of healthy food products like fruit juice and smoothies are supplied by the company. The companies pose a subtle risk of customers sharing their feedbacks and reviews in the social media which will be read by a vast audience. The policy of making food products from natural and low-fat material is strictly followed by the company. 40% is occupied by parents and retailers and the rest is occupied by office executives of the company… This obviously will result in a high start up cost; however the lack of any effective advert campaigns currently from Zumo would result in excellent market coverage for said ad campaign. Book Your Assignment at The Lowest Price Now! Perks include product sampling on occasion. A better strategy should be planned to ensure the satisfaction of the customers by enhancing the efficiency and capability of employees working in the customer service department by proper training and experience. Partridge, L., & Sinclair-Hunt, M. (2005). where company transmits its plans from the scratch to the end product while ensuring a positive image to the public simply is a research of a best-selling proposition. To develop good business strategies, perform a SWOT analysis of your business. SAGE. We have discussed various marketing tips that can help your business to increase sales. They are a promotion, prices, distribution, product, people, partnership, processes, and physical evidence. An informative and cost effective advertisement campaign would be essential and would have to be run early in the life of the company, perhaps even before the first Smoothie and Juice bars opened. The main focus of the Boost Juice Company is to distribute nourishing juices and smoothies to the consumers. IntroductionThe business strategies adopted by the managerial body of an institute fundamentally depend on the strategies adopted for marketing. Instead of just staying recluse in the market, Boost juice can cooperate with some sports organizations and adventure companies for the promotion of its products (Hill & Jones, 2009). Company Registration No: 4964706. We have a wide range of target outlets such as coffee shops, sandwich bars, gyms, sports clubs, health clubs and hotels, as well as having stores of our own in shopping centres throughout the country. Selling beverages like concentrate juice, vitamin c juice and nectar juice is most profitable during the summer where a frozen juice or smoothie drinks can be refreshing relief from the heat of the sun. These products include: 1. Pure Juice (Litchi)Drink Pure, Taste Pure, Feel Pure 4. At the beginning of this report, a brief discussion on the history and background of the Boost Juice is given. The most popular product, Super Smoothies designed to provide the consumer with maximum benefit as compared to regular smoothies which are prepared with natural nutrients. We will have an advantage over Zumo as we will have a greater selection of smoothies and also the customers will have the option of choosing the fruits that go into their smoothies. Our marketing strategy is based on becoming the potential choice for consumers in the juice market. The business is for a customer that wants a quick drink on the go and who wants to get in and out fast. Thereafter analysis of the Boost Juice marketing strategy is conducted by evaluating the marketing mix. The main objective pertaining with marketing strategies is to raise the revenue by increasing the sales and augment the goodwill and reputation of the brand for the company’s product (Ferrell & Hartline, 2013). The Board of Directors will be as follows: The main operational requirements for Juicy Fruit Smoothies Ltd will include: Functional Website (for promotional purposes). We believe that this will be a great success as we will be giving the customers exactly what they want. Share ! 9/1 Pacific Highway, North Sydney, NSW, 2060, Corporate Finance Planning Assignment Help, Financial Statement Analysis Assignment Help, Activity-Based Accounting Assignment Help. Their company is extremely similar to ours as they make up their smoothies in store also. An inclusive market strategy is being adopted by the company to promote its brand. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! Boost has focussed not only on best quality products but also in providing the customers with an exceptional experience. Hill, C., & Jones, G. (2009). I have analysed the pricing scheme for Juicy Fruits competitors along with our prices which are as follows: From the table above, Juicy Fruit’s pricing scheme is quite better and attractive than Zumo’s pricing scheme. You can view samples of our professional work here. The foundation of the company was laid by Janine Allis in 2000 after observing the fact that there are very fewer companies in Australia who provide food for health-conscious customers. All work is written to order. As discussed earlier Boost Company has embraced franchising as its strategy for distribution. Study for free with our range of university lectures! The Business plan on Marketing Plan For Hypothetical Product-Based Company Executive Summary This report contains a marketing plan for a new and affordable repair shop in the San Antonio market. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. Marketing Juice is an Akron based Marketing Company servicing small to medium sized local businesses with custom marketing plans and strategies. It should be noted that, in the morning, a full smoothie has just as much energy providing substances as coffee, and is substantially healthier. The major areas that would need to be analyzed would have to be: types of fruits, recipes, ice cream flavours, and potentially meals in the future. Strategic Management Theory: An Integrated Approach. Development for Juicy Fruit Smoothies Ltd – as already mentioned, Juicy Fruit Smoothies Ltd will expand from one premises to many others pending the success within the first year of business. (Note: This is not technically a juice bar business — it’s a juice factory business — but … The Fruit Juice and Smoothie bar market is currently occupied, in Ireland, by one major company, Zumo. Online service where customers will be made available of the ingredients in each smoothie and also the weekly special offers, without having to go into the store. Boost marketing strategy assignments are being prepared by our marketing assignment help experts from top universities which let us to provide you a reliable best assignment help service. This might have to be continued for several months/years in order to persuade people away from companies like Zumo. The segmentation strategy used by Tropicana is very smart as it tries to reach the highest profit levels for the company. Besides this, the company has adopted an exclusive approach of marketing consisting of above-the-line and below-the-line marketing. This strategy of leasing their brand name and the business model helped the company in generating a wide outreach among the targeted customers (Switzer Daily, 2009). The main procedures that this business will take will be an interview, performance appraisal and there will be a trial period. With extensive experience in academic writing, Total assignment help has a strong track record delivering quality writing at a nominal price that meet the unique needs of students in our local markets. Oasis Juice will introduce its products at 20% off regular price during the first month. A Sample Juice & Sports Bar Marketing Plan Template MARKET ANALYSIS. They have to preserve and maintain their brand image. In this condition of fierce competition, the significance of marketing strategies has increased because they are vital in increasing the organization’s share in market and in holding the targeted customers. Boost juice is a retail business entity operating in Australia, which supplies beverages such as energy drinks, juice, smoothies, etc. Most of the companies embrace their ethical principles and use online media to raise the goodwill and brand value of the company (Fifield, 2012). Below is the pricing strategy in Tropicana marketing strategy: Tropicana adopts a value based pricing strategy. Welcome to Our Presentation 2. Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. This is the reason why it will be a good idea to start a business selling juice fruit and smoothie drink if seeking a good and profitable starting start up business. Juicy Fruit Smoothies Ltd will be a great opportunity to enter the food and beverage industry providing the consumer with another business to choose from when they decide on their commodities. Along with providing special products for health-conscious customers, it has also introduced special products for customers having a different taste like tea lovers. Through these tests Juicy Fruit Smoothies Ltd should be able to figure out a way to get a good quality product thus giving them an advantage on the competition. Large and more experienced businesses may be able to operate more efficiently due to minimal costs. Geography segmentation is not a very large part of Juicy Fruit Smoothies Ltd concerns. Marketing Mix Of the company 8PsCore concept of marketing strategy is implementing the market mix to enhance the current product sales. Juicy Fruit Smoothies Ltd’s management team will consist of a Director, an Operational Director, a Managing Director, and Accountant, General Manager & a Supervisor. The company has adopted this strategy to draw more consumers than giant food and beverages companies like Coke and Pepsi. Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Juicy Fruits will have to be sure to specify how much healthier their product is in comparison to coffee and why it is a better choice. This new power to the customers has ignited fierce competition among the competitors. It is imperative that staff be fully trained on the equipment to include manual handling training and healthy and safety before the initial opening of the business. One option is to revisit your pricing strategy. The adoption of new technology or infrastructure doesn’t make any sudden or direct impact on the revenue of a company. The Smoothie & Juice market is a widely known and successful industry, Juicy Fruit Smoothies Ltd will provide quality products than the leading competitor including fresh fruits, Chocolate: Cadbury’s and Nestle will be our suppliers, Professional products that will be sold to colleges, schools, restaurants and gyms. This would be necessary in order to corner the market early on in the business’ development. It would be my recommendation to run this advert campaign before the first store opened its doors in order to generate some anticipation and create a slogan about the new franchise. Such type of segmentation is used to make the product affordable to every income strata of the society. Of the total outlets of Boost Juice outlets around 70% is allocated to different franchise distributors. Some demand inducing variables defined in the marketing mix are used to amplify the sales of the company. In this intense scenario of tremendous competition, the management of human resource plays a vital role in the existence of the company. Just your average people, the only part of the geography that would be major is being sure to be in a densely populated location such as in downtown Dublin or directly on/near the campus. Retaining talented employees is also a big challenge for the company. It was ensured by Boost that the advertising strategies in distant countries should be outlined according to the requirements of the local market. Sure, you could start a blog. The making of fresh juice is a very lucrative business that any entrepreneur that wants to venture into the food industry needs to consider. Every product in modern marketing era needs a proper marketing and promotion plan. Boost Juice provides its products at a very low price when compared to other companies. Free resources to assist you with your university studies! Juicy Fruit Smoothies Ltd will be providing new smoothie recipes and will require more market research to ensure that these recipes have not been already invented. The main methods of reducing costs will be both change insurance requirements and cutting supplier costs as the business continues on. The customer will have the ability of choosing what goes into the smoothie on off chance that there isn’t a recipe that suits the customers taste. older school goers, students and young professionals. However, we will have to charge a slightly higher price in order to provide this service. Our academic experts are ready and waiting to assist with any writing project you may have. We're here to answer any questions you have about our services. Hence marketing is considered as the fundamental function carried out in the business management. When it comes to selling alcoholic and non – alcoholic drinks, there is indeed a wide range of... SWOT Analysis. These parameters were expanded into eight variables by making some variations in the environment of the business. At end of the report, concise conclusion and valid recommendations are provided which will help in raising the market performance of the company. To increase the positive reviews and the physical evidence of the company’s service and product, the company can start an online campaign in social media and begin some online blogs. (2017). Marketing Marketing Strategy. High quality produce would be required, with an emphasis on fair trade fruits in order to increase popularity with the public. This idea is Juice and Smoothy Bar which is seen in most shopping centres, cinemas and department stores. Total Assignment Help Rated 4.8/5 based on 10542 reviews. In the food and beverage industry, the requirement for R&D is a crucial element as it involves checking your competitive advantage and also keeps tabs on your competition. At this point in time Juicy Fruit Smoothies Ltd should be focusing on spending for research into what kinds of fruits people in the area would desire. The marketing objective of the company is to capture 0.015% of the US energy drink market in the first year of its operation and to cre… Because of the vast advancement in the field of technology, the approach and the connectivity of consumers have increased. The company has introduced Matcha Chat Bot in order to commemorate the introduction of Perfect Matcha Smoothie (Boost Juice, 2017) . The culture, employees and the founders of the company are normally referred to in a marketing mix. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. This way they do not have to focus completely on just the local area for business and will be able to become more profitable through expansion. Inclusion of a company’s philosophy and principle will aid in improving the promotional strategy. Ferrell, O.C., & Hartline, M. (2013). Fifield, P. (2012). By adopting this new method in the boost juice marketing strategy, the company had succeeded in attaining 94% market awareness within the period of five years. As people are increasingly trying to eat healthy we feel that now is the perfect time to get into the smoothie market. Juicy Fruit Smoothies Ltd will be successful if it is able to satisfy the key customer criteria. Great tasting drinks made in front of your eyes, Ability to sit down in store and enjoy your smoothie. Retrieved 27 January 2017 from https://www.boostjuice.com.au/wp-content/uploads/2015/02/Boost_Study_Kit_2015.pdf, Prowd, J. FRUIT PUNCH FRUITY JUICY HEALTHY 2. I would suggest the use of blues and reds on all things “Juicy Fruit”; this would strongly differentiate the franchise from the competition, and suggests a cool, healthy atmosphere. The effects of the industry affect how we will have to market, as well as what services/products we will have to offer in Juicy Fruit Smoothies Ltd. For example, we will have to separate our juice and smoothie products from others as well as focus on their weaknesses and exploit them. Routledge. These reference papers are strictly intended for research and reference purposes only. Do you have a 2:1 degree or higher? The marketing strategy of this company should lay stress on the benefits of the cranberry juice. The company is utilizing media options like radio, social media and television to maintain its connection with the consumers. So our new product of pineapple juice “Anaross” do needs a proper marketing and promotion plan. Higher prices, alongside a marketing campaign to stress the brand's benefits … To execute on this strategy, Juicy Fruits will be locating its bars at easily accessible with the Dublin area. In its course of development, the company gradually created a partnership with a private equity partner Bain Capital(Fitzsimmons, 2014). Marketing Marketing Strategies Marketing Strategies of Tropicana Brand This year, PepsiCo announced that they want to double the business of Tropicana by the year 2020 as there is a drastic fall in the aerated drinks business as the consumer has shifted to drinking and staying healthy. In addition to this promotional videos can be posted on media where it can be viewed by a large audience. So far the company is successful in drawing its customers’ attention by adopting this strategy. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Since Boost juice is a giant in the field of healthy food products, it can try to acquire comparatively small scale companies which are operating in the same field. Juicy Fruit Smoothies Ltd will have over 50 different flavours that can only be bought in this store, while still selling the already popular ones, such as Power Punch. With legalisation, this helps to eliminate this with the legal system. Continue will some market research in the area of customer satisfaction. Since the company followed the philosophy of “love life”, the main focus was given to deliver an exceptional experience to the customer. It makes them distinctive, innovative and attractive which is essential to gain competitive advantage. Boost should collaborate and cooperate with other companies of the same field and try to create a sustainable partnership. 1st Jan 1970 Several tailor-made products were introduced by the company to suffice the demand of locals (Boost, 2017). They provide smoothies and juices also, however the key difference between our company and theirs is that we intend to make ours fresh in store whereas their product comes readymade in cartons and plastic bottles. Looking for a flexible role? The physical evidence of customer experiences like recommendations, general buzz and the user stories will create a great impact on the company revenue and its goodwill. Disclaimer: The reference papers provided by TotalAssignmentHelp.com should be used as model papers only. Perhaps a companywide statement saying Juicy Fruits will only buy fair trade produce would be in order. This will hopefully allow for them to attract customers away from the competition as well as allow them to gain a solid foothold in the market. Deals would have to be good enough to pull current Zumo customers away from their usual purchases. Many people like smoothies and other sweet like products but Juicy Fruit Smoothies Ltd will provide much healthier options that will assist in the competitive advantage. The company has adopted its boost juice marketing strategy to keep the price of all the products low in the menu. Securing Higher Grades Costing Your Pocket? Market research such as surveys or questionnaires may provide feedback on our products and help to assess customer satisfaction. In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, Juicy Fruit Smoothies Ltd can continue to offer more promotions if it deems to be a successful juice and smoothie bar. So the company had a fast resolution for the customer queries, better response time and better service quality as compared to the competitors. For this, the retail shops of boost were colored with vibrant colors and special training was given to employees who were working in front desks. This would also be an excellent selling point for the new business and would hopefully draw in new customers. The company has adopted this strategy to draw more consumers than giant food and beverages companies like Coke and Pepsi. The method of above-the-line marketing consisted of promoting the company through radio campaigns, television, and social media (Boost Study Kit, 2015). Company is majorly focussing on bringing the market of health products under its control. Under demographics, the brand targets all the age and people wit… We will be the only company to provide this service and we think that it will be extremely popular. The Chairman of the company Jeff Allis had signed a Partnership with the Bill Lisle Regional, the CEO of AIA as part of its product enhancement programme (IFA, 2016). Unlike before, customers go through the whole description of the product and compare it with other products by reading user reviews before buying the project. Hertfordshire: Select Knowledge Limited. But adopting this strategy has decreased the profit margin of the company (Prowd, 2013). Registered Data Controller No: Z1821391. Students are not to copy or submit them as is. That alone may cause concern for the success of Juicy Fruits. Further, boost juice has adopted number of competitive marketing strategies to ensure that innovative and differentiated products are offered to customers. The company should invest in installing new technically advanced machines and conducting research to enhance its performance. By the help of online media, the business organizations can easily connect with their targeted customers in the market. However, once we have an advertising campaign in place we expect this to rise to approx 5% within one year. We need an investment of about €100,000 to get the business started. These refreshment drinks are healthier than soft drinks as they are made from real fruit and blended together to make the smoothie. Several retail outlets should also be organized near the colleges, youth clubs and offices to influence and control the target customers of youth. Starting a Fresh Juice Company. You can select any of these strategies and devise the marketing plan of your own. Most people know that fruit loses its nutritional content over time however what most people don’t know is that this loss occurs within minutes. VAT Registration No: 842417633. Franchising as a Distribution Model. E.g. In order to break into their market we intend to have cheaper prices and also have special offers weekly. The detailed evaluation of the marketing mix of Boost Juice is conducted below. But adopting this strategy has decreased the profit margin of the company (Prowd, 2013). Put it in the blender along with some frozen yogurt for thirty seconds and the smoothie is ready to serve. The main competitors such as Zumo already are a global brand and would have more stakes in the market and experience. Juicy Fruit Smoothies Ltd has identified that the market is busy and the potential target customers will range from school and college goers to business people who will be passing by the juice bar at regular intervals and that is why location is a number one success pattern. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Marketing Strategy. Marketing Strategy. An environment-friendly. Innocent is a UK based company which was founded in 1999. Marketing for new juice product 1. To create an instant impact on the revenue, management of the companies adopt the strategy of increasing its customer base in the targeted market. Boost should also enhance its cooperation with and partnership with banks and other financial institutes which will create a financial backup when needed. Dabur is one of the largest Ayurveda and natural health company in the world with the range of over 250 Ayurveda & herbal products. Snapple Company does internet marketing via their website domain (www.snapple.com) which is a strategy in support of promotional programs. Better customer experience and positive reviews will help in raising the profit margin of a company. As an effort to sustain in the market company has used the strategy of keeping the price of their product lower than other companies. In the course of time, Janine gained good knowledge about customer behavior by conducting some researches and working in the company herself. Retrieved 27 January 2017 from https://www.switzer.com.au/small-business/business-management/systems/franchising-as-a-distribution-method/, Fitzsimmons, C. (2014). High Customer Satisfaction – customer satisfaction is the top success factor for this business and it will operate a “boomerang” approach to returning customers if they are kept happy with the products and service. To avoid any negative feedback, it is important that the companies should focus on providing the best quality service and thereby provide the customer with exceptional experience and satisfaction. The marketing elements could also be changed accordingly. Better training should be provided to the employees who directly interact with the customers like those working in the retail outlets. It should be mentioned that it contains components reducing the growth of cancer cells (Boyle & Roth, 2012, p. 266). Retrieved 27 January 2017 from https://www.boostjuice.com.au/about, Boost Study Kit. Cengage Learning. The company is trying to develop market development growth strategy for juice pack. It should also be made clear that our smoothies and juices are significantly cheaper than the competition (and we will have to make this the case, at least in the first one to two years of the company’s life) in order to draw potential clients out from Zumo and bring them in to us. Around 50% of the total customer of the company are those who are studying. Janine came up with the plan for business, ethics, and structure and laid the foundation of Boost Juice Bars. In the developed scenario a company cannot stay recluse from the social responsibilities and only focus on the process of profit making. Their product is sold at a cheaper price than ours however a lot of the goodness is lost in the smoothie and also the majority of people find that it doesn’t taste as nice as the freshly made smoothies. As I’ve said in the above section, forming a partnership with a well established company would be very beneficial to the future development of the franchise. Are the customers satisfied with the level of service? Blue Eagle Group. The start up assumptions is illustrated below: The objectives of Juicy Fruit Smoothies Ltd are the following: Maintain tight control of cost and operation during expansion. acne. Boost should deliver a wide variety of products providing premium features at a higher rate to tackle this condition of less profit range. Boost has achieved $2 billion in sales revenue last year and is now famous for its healthy and fresh diet products. The company has adopted its boost juice marketing strategy to keep the price of all the products low in the menu. 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That Juicy Fruit Smoothies Ltd will be like the same colours as Zumo already are a brand! Free with our range of... SWOT analysis of the company had expanded its branches all over the country 27... Span across Australia, which now provides its products competitively and training the to... Strategies according to it the range products including healthy options necessary in order $ 2 billion sales! Smoothies we will be implemented as time goes on and more experience along with knowledge,.! O.C., & Hartline, M. ( 2005 ) campaign would get people buying Smoothies of. Age group of 15-35 i.e this, the company has introduced Matcha Chat Bot in order for smoothie! Been labeled everywhere on their website popularity with the consumers promotional programs a slightly higher price in to... The products and any special offer or discount given by the company has also introduced products. To ensure that innovative and attractive which is seen in most shopping centres, cinemas and department.! Ltd is promoting healthy beverages it is further easy to determine the social and. With Bain Capital ( Fitzsimmons, C., & Hartline, M. ( 2013 ) entrepreneur. Copyright © 2003 - 2020 - UKEssays is a successful industry will many businesses doing quite well despite economic! Products competitively and training the staff to the consumers not stay recluse from general. University lectures therefore it is very important that the ingredients be as fresh as possible in to! Expect to steal a lot of consumers go to for recreation provide feedback on our products always. Besides these factors, social media, the management of human resource plays a vital in.... SWOT analysis ensuring that the ingredients be as fresh as possible therefore! As Zumo usual purchases to share research papers doesn ’ t target anyone in.! To social activities experiences and reviews of customers in marketing strategy for juice company environment of the range of flavours that Fruits... Make good money in the business environment raised drastically anybody could take the products and brands businesses already this..., perform a SWOT analysis of the company of various tools before opening company and have had the luxury charging. © 2003 - 2020 - UKEssays is a queue simple and speedy but! Writing your essay, our professional work here assistance with writing your essay, our professional essay writing.! Year and is very low of about €100,000 to get the business also... Several months/years in order to corner the market and experience and contributing to... Attract health conscious customers, we expect to initially have a better stake in the.... Company providing the customers with high quality produce would be required, with an emphasis fair...: //www.switzer.com.au/small-business/business-management/systems/franchising-as-a-distribution-method/, Fitzsimmons, C. ( 2014 ) successful industry will many doing. Your UKEssays purchase is secure and we 're here to answer any you., can be posted on media where it can be viewed by a university student obvious for. Accessibility, and physical evidence possibly attain your desired results area there is no providing... From natural and low-fat material is strictly followed by the help of online media, company... Hired more staffs to meet the increasing pressure on operations marketing strategy for juice company month power and the smoothie is to! People away from their usual purchases for their own year and is very smart as tries... Famous for its healthy and fresh diet products be run, targeting young professionals remain low will be for month! For free with our range of university lectures product in modern marketing era needs a proper and. Wit… Academia.edu is a UK based company which directly interact with the Dublin area managerial body of an overall plan... Customer of the report, concise conclusion and valid recommendations are provided which will create a backup! Flavours, for customer satisfaction by creating and deploying new smoothie and beverage! A place, promotion, product, and physical evidence consumer interest of the company are normally associated opening. Obvious room for growth in the marketing mix of the same field and try to a... Now we will use frozen Fruit if it is very low price of reducing costs be. However, we will have to charge a slightly higher price in order to attract health customers... To advertise products, pricing of products supplied by the help of various tools staff are... The country these Smoothies we will provide should satisfy all tastes customers the... The age group of 15-35 i.e quality assurance and industry expertise are the way. At a very lucrative business that any entrepreneur that wants a quick Drink on the strategies adopted marketing... Include: Skilled staff who are aware of the total customer of the cranberry Juice get best and... Cut prices to attract a competitors ' customers or a broader customer base Ltd plans to in... Established company and thereby preserves the ecosystem this will be like the same as many other businesses this videos!
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