I would certainly be in agreement with the lack of personality that the new design personifies. I, for one, am quite glad that Tropicana got wise and dumped the new look. What about love and hugs? And I;m sorry For him to think that that generic design was making the product more modern and therefor more marketable, is ludicrous. I think they are the most hideous typographic trend today, and they are popping up everywhere. They simple have no taste (pun intended). It was never about being the “hip” juice. Exactly, why abandon the orange with straw image at all? The Tropicana title and logo type is much more recognizable on the shelf than the image of the straw in the orange. Trop Greenville, a spacious land-side casino, is located in Historic Downtown Greenville, Mississippi. Just do something with the background. Kids can also read books, comics, and see movie clips while they play. I really felt disappointed and start to be a little bit tired of this frenetic use of rounded sans-serif (like the new Pepsi bottle), overall for this particular product. As he spoke I kind of imagined the squeeze cap on a completely orange carton, with some neat illi’d dimples all over so the entire carton was like an orange, with maybe a label with the old logo on there and the info. Four times, we have been awarded “Builder of the Year” by the El Paso Association of Builders; in 2009, we were named “Texas Developer of the Year” and “Builder of the Year” in 2003, 2013 and 2015 by the Texas Association of Builders. Cuba. Not been well (honestly) but pull it please!!! Sorry could not help my self ;-). Here is a brief listing of the bus companies servicing Tropicana, with their locations. While none of their new logos were necessarily terrible (it’s not like Tropicana displayed ambiguous genitalia), it was enough to trigger a disruption in an emotional relationship. I hate it when such a thin representation of an idea is over sold to make the idea sound even thinner, which is a shame really because I think the actual ‘idea’ was not represented at all in the new packaging. Opened in 2008, the restaurant has earned numerous And when I talked to my non design friends, they hadn’t noticed a change. trail all over again! The new style really does show that it’s a pepsi-co product because it matches the new minimalistic style, but it’s not going to last. But it seems like Arnell has this unyielding compulsion to totally scrap established brands and identities and recreate them in his own image. This made so much news that it’ll have companies thinking twice now before rebranding. How can a glass of orange juice be labeled as a creative solution for an orange juice package? Tropical wagtail being caught. Ah well, I’m sure like he said it was an extremely difficult decision to make and equally as difficult decision to change what works so well already. The Tropicana Laughlin does not have a health club/gym. Seriously, that can’t even be construed as a concept. Breakfast is on us! The older packaging may not be a brilliant piece of design, but it is visually distinctive, and clear in its message. One eye tracking study and this could have been avoided! They should have done a gradual transfer to the new packaging. Thanks for sharing the video. Click on a date/time to view the file as it appeared at that time. I doubt it. Tropicana logo vectors. Do you have workout facilities? Honestly, where did he learn to BS like that? I heard about it but hadn’t seen it yet. Thanks for the link. LAS VEGAS - JULY 8: Tropicana Las Vegas as seen on July 8, 2013. Vi skulle vilja visa dig en beskrivning här men webbplatsen du tittar på tillåter inte detta. To keep it simple, there’s nothing “fresh” about the new packaging. I just get the feeling that it’s getting very very hard to spread new ideas like, e.g. With 2,400 hotel rooms and suites in our luxury hotel located on the beach and Boardwalk, Tropicana Atlantic City is the ideal getaway in Atlantic City, New Jersey. Why choose FreeLogoDesign? It’s really funny reading some of the other responses here! I didn’t consciously avoid it because of the awful typography and the silly design that looks like yellow piss inside a champagne glass. And to me, the overall design feels a bit lazy. It is very contemporary and falls into the new trends of today’s package designs… refreshing and young, when I look at it, it makes me thirsty, and plus there’s a little bobby I get to squeeze every morning, what a GREAT starting point for a campaign… I love it!!!! After 70 years, that’s something we are very proud of. All this fuss — it’s only orange juice, FFS! The new design is what I think of as “generic-chic”. click here to buy Hobo D font. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. In other categories, such as fashion, an old logo … Press alt + / to open this menu The great thing about Tropicana Pure Premium® is that taste and nutrition go hand in hand. The company s Web site offers an online product catalog and information about new products. I would never skip over it in the store. And vintage is in. (then there’s the whole “Sunkist” thing……………….yuck. In an age of carbon footprints and obesity there is also that comforting “smart choices” logo that the original design shows clearly. To me, this says the designers lack idea. Tropicana Field History. So you get what you want and what you love. No one wants to lose that feeling and the new packaging loses it for them. I drink a lot of Tropicana OJ and I’ve noticed this change of brand over the past couple months. It’s too bad that it was such a flop. Why not asking Steve Jobs if he would get rid of its little apple. The old style may not look like it belongs to its mother company, but it’s timeless and recognizable. Sounds like a smashing success to me. “A cruel joke I tell you,” and I grant you that is how the public received it. I dunno Tropicana. If the file has been modified from its original state, some details may not fully reflect the modified file. Just listening to Peter Arnell speak makes me want to give him an atomic wedgie. See 2,031 traveller reviews, 1,139 candid photos, and great deals for Ole Tropical Tenerife, ranked #12 of 59 hotels in Playa de las Americas and rated 4 of 5 at Tripadvisor. Download Tropicana 1980s logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW. Donna. it was what was familiar to consumers for a very long time. i was so used to the old logo, that i never even paid attention anymore to the actual name of the brand, but just what my brain was used to recognizing when i saw the package. The Tropicana brand has built a good reputation of being fresh, and very much being about a staple house brand. Ironically, the cap is the only part of the design that Tropicana is keeping. It’s fresh – it’s original. from a consumer perspective and one who buys Tropicana orange juice, when I first saw the redesign on the store shelf my first thought was wheres the Tropicana orange juice and whats this cheap imitation crap, It’s like the O.J. For him to think that they needed to focus on the liquid rather than the actual fruit, is a crazy notion. I must say, as a consumer of this product, the old package is way better. If I had any objection to the new design, it was the fully circular circles, like the zeros on this package, the p‘s on the new Pepsi logo, etc.. it was such a rebrand that it was unrecognizable on the shelves – which is bad considering tropicana is a leading brand, the coca cola of orange juice. Conceptually the redesign is stronger than the original. They could have easily updated their packaging,but kept the well-recognized logotype and orange icon, which would have still popped on the shelf. At a Pepsi press conference, Peter Arnell, of Arnell Group, defends the new, but recently dumped, Tropicana rebrand. The image above shows the old, but re-instated design on the left, and the new, but dumped design on the right (minus the specially engineered cap, which we’ll get to squeeze every morning). Tropicana Homes is the largest and most trusted homebuilder in El Paso. It’s an emotional attachment that’s hard to get over. And the Tropicana rebrand design didn’t break any rule at all. I think the new design is terrible – it looked generic and contrived with the Tropicana brand being stripped of its personality. Letter-spaced small caps are indicative of premium quality. I’ve only recently seen it in the stores. The artist behind this is in a league all of his own. Taking a premium brand name and making the logo play second fiddle to “100% Orange” was not a smart move – it looks like a generic store brand. Would it be a good idea to take off Colonel Sanders of Kentucky Fried Chicken branding? Oh the horror. Although I am a fan of the original packaging, a redesign could have worked of course, but not one that gets the product lost amongst the supermarket own brand juices. They shouldn’t keep the old packaging forever. He was wearing a nice suite though. @carl, Perfectly put, a modern looking redesign is all well and good but, it has to keep in line with the brands personality to really be successful. To assist in making the planning of your next Evansville vacation as easy as possible, we offer a list of frequently asked questions we receive from visitors to our website. The current Tropicana logo was designed in 2017 and is still composed of a wordmark, with almost the same typeface. But will all old school art be lost in redesign? And just as you'd expect from a juice, it contains no added sugars. Delivering great tasting nutrition. The only thing is this though (now it’s the communicator/branding guy that speaks); even if there’s a little orange shaped cap that I get to squeeze every morning and it is perfectly aligned with the glass of juice featured on the front, the package still fails to communicate the main benefit of the product (purity) as effectively as the old package was. Clean, capitalized sans-serifs are … Maybe even have the booby cap pull out with an attached red/white straw pourer or something, as though you really are pouring straight from the orange and maintaining the original image everyone seems to love. So now, you’ve got a new brand with zero equity, and zero memorability. The Tropicale Restaurant & Coral Seas Lounge® is located in the heart of Palm Springs, California. 100% free tool Our logo maker is free, anyone can create stunning professional logos in seconds. What’s special is showing how this juice is directly from the fruit… that’s the unique selling point. Rebranding or not the fact remains that the new packs were not a great example of packaging design. Poptropica, a virtual world for kids to travel, play games, compete in head-to-head competition, and communicate safely. There should be a failblog.org dedicated to him and his silly glasses. That man should stop doing things. Those ads were genius and gave a warm fuzzy feeling to everyone. Generally consumers just accept it and move along, and pay more attention to the price point of the product. Gradually make it smaller until one day it is gone. LEARN MORE and check out that aerosol artwork on it as well. Overall, what the old design lacks in chic it makes up for in authenticity. I was about to say that I like the new packaging a lot more than the old one because it looks more modern and up-to-date. Arnell messed all the designs up. Unfortunately the resulting design is too cerebral and not as visually rich as the original. Reserve your room now through November 30, 2020, and you'll get rates as low as $39 a night, plus two complimentary Steak & Eggs Breakfasts with your stay. Somebody was doing somebody a favor by using the Arnell logos. Summer vacation labels for old luggage tropical travel vector logo collection. Explore {{searchView.params.phrase}} by color family {{familyColorButtonText(colorFamily.name)}} I lOVE text. What the hell was he taking about at the end? But, tell me, with the new packaging, what is it saying about this product – besides that it is orange juice? The old packaging has a very clear marker to tell you “No Pulp/Low Acid” when you’re facing down the wall of OJ boxes in the grocery store. Your eye doesn’t know where to rest and it’s all too confusing. I immediately realized this guy is full of S&#% when he opened with “we began this journey…”. i was so used to the old logo, that i never even paid attention anymore to the actual name of the brand, but … On top of that, by taking off that “beyond words” powerful image, they would kill one of the most recognizable image in the industry. But they could have kept the fruit and the straw and the basic circular shape but simply cut the orange in half and expose the juicy pulp in it. Now go find some Icelandic vodka to rebrand.”. Prepare to be surprised at Tropicana Las Vegas, a DoubleTree by Hilton hotel located on the Las Vegas Strip, NV with a world-class casino, dining and shows. So it is a global well known brand. I think Pepsi should do the same. Uhh, you might want to read some books about Graphic Design Theory. Originally named the Florida Suncoast Dome, Tropicana Field's 1.1 million square feet include unique design features and fan amenities found nowhere else in Major League Baseball. it’s all about branding. Daily bus service to Tropicana Atlantic City is available from many locations all over the East Coast. David,et al The main message communicated in this campaign was … Knowing how much it costs to create that kind of association (image vs product) in the mind of consumers… it would be a mistake to take it off. The old logo was established. Can’t wait to squeeze it. I saw the real thing before I read about the redesign, and I literally stopped for the purpose of checking out the price of the new generic OJ. Tropicana Evansville offers comfortable hotel rooms on the Ohio river and the hottest table-games, slots and video-gaming in Indiana on their casino floor. Their demographic hates sudden changes. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. The kinda glasses that say, I’m kinda a jerk. My first impressions was like: oh crap this looks cheap, where is my good old expensive healthy orange juice that I feel it is made directly with fresh oranges. Put the orange with the straw in it on the new packaging. But despite all of them being good, to me, none of them say “fresh” just like the old Tropicana’s design. Tropicana Products, Inc. is an American multinational company which primarily makes fruit-based beverages. But as I scrolled down, I saw that Mario said “instantly dated” and it really hit me in the face. It also offers information on various food recipes to the customers. What font does Tropicana use? View great tasting Tropicana® Orange Juice and Juice Drink Products. I’m from Germany and I don’t have any connection to this brand or the juice at all. The old concept is ‘strait from the orange.’ I agree it’s not the best design in the world, but when compared to the new generic packaging, it’s a hell of a lot better. Gives the allusion of squeezing an orange? I live in Thailand, and Tropicana is well known here. It offers 1,467 rooms, a 50,000-square-foot (4,600 m 2) gaming floor, and 72,000 sq ft (6,700 m 2) of … The tropical wagtail requires Hunter level 19 to snare, highest of all snareable birds.. Habitat. All orders are custom made and most ship worldwide within 24 hours. Maybe the big design and ad guys are in the same club as the heads of the world’s banks. I love the squeezy cap, but I think that’s the only redeeming element on the new packaging. The new package is very nice, but that’s about it. It is beyond iconic and could certainly be worked into a more modern looking design. typography is my friend. No, with the exception of service animals. However, any attempt at a redesign/rebrand should always take into consideration how much equity the current brand holds. Now is a great time to break away and stay at the iconic Tropicana Las Vegas. Good branding should never have to take that long to explain. LOGO ABOUT 30 YEARS OLD TRADE MARK EMBOSSED GLASS SIDES SEE ALL PICTURES. The old packaging also has greater legibility in terms of the “pulp/some pulp” distinction. I think going about a middle ground between these two looks would have been a better approach, keeping what works well about the old branded look and updating it for the new century. Upon reading this post,I see I must work on my humor, which is the intent. What I think is striking is that more and more people tend to go “meh” when something new is happening in their everyday life. That would have been so much cooler and made more sense (to me) than the generic, clinical, bland and poor excuse for so-called modern styling they tried. Tropicana,Pepsi,Gatorade, and Mountain Dew look like genric rip off of real Pepsi brands now. PLEASE CHECK ALL PICTURES ITEM NICE … 100% fruit juice. I like that they kept the cap though. Free Tropical Beach Stock Video Footage licensed under creative commons, open source, and more! Unfortunate. CLEAR GLASS MEASURES 9" TALL 3" WIDE . Tropicana Atlantic City Atlantic City’s premier casino resort for more bars, nightlife, fine dining, casual dining, shopping, and gambling under one roof. Porter’s Tropical Old Tom Gin really comes into its own as a long drink. Show in Havana on Cuba. Tropicana Products also manufacturers specialty orange and grapefruit juices. This new one, however, probably blends right in with the competition. This information includes answers to general, gaming and hotel questions. Now, 2 weeks after I am glad not to see this packaging anymore, which was irrelevant and poorly executed. Man he sounded like someone literally grabbed him from his office and said ‘quick dude, you need to come and present this concept’ without any preparation at all. Cheers. Daily Bus Service To Tropicana. Me and Nate are secretly brothers, apparently. A version of this logo is still used for its low-calorie variant 'Trop50'. For overnight stays, relax at the Greenville Inn & Suites, a 40 room boutique style hotel. Tropicana Cookies is a strain with genetics stemming from the popular Girl Scout Cookies and Tangie.This sativa-dominant hybrid provides a focused and clear-headed high that sometimes uplifts energy and causes fits of giggles according to reviewers. The new logo is still friendly and accessible, but also more modern and legible. The combination of the original and the new squeeze cap will probably lack the strengths of either. Learn how to get started owning a Tropical Smoothie Cafe Franchise. Tropicana Products is a division of PepsiCo, a leading manufacturer of foods and beverages. This 1 Splash Orange Juice - Tropicana Old Logo is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. This location, Tropicana - Las Vegas Boulevard intersection, has the … That’s not very surprising, that’s very normal talking about things of everday need. @andrew I don’t understand how you could think the new concept is better. The old logo is still in use in some markets, and it works well. 2017–present An orange depicts sun and growth where the juice just says refrigeration to most people here. Atlantic County Toys for Kids Drive. Look, Paul Rand’s international typographic style, the ones that use pictures and sans serif typeface is a safe bet for all designs. Tampa Bay Buccaneers. http://thingsthatarebrown.com/blog/2009/02/drinking-the-orange-juice/, http://adage.com/article?article_id=134664. Tropicana released a new advertising campaign along with its packaging strategy. There are plenty of design reference books that focus on packaging, and there are tons of examples in juices category. Prices are calculated as of 23/11/2020 based on a … https://creativecommons.org/licenses/by-sa/3.0, Creative Commons Attribution-Share Alike 3.0, Creative Commons Attribution-ShareAlike 3.0 Unported, https://en.wikipedia.org/wiki/File:Tropicana_Products_old_Logo.svg. This is a step back for package designers and brand designers as well. Pepsi Logo . I BeLiEvE that the old font is from the tropics when I read it. I think the main flaw in the new design (people were having trouble locating the "Tropicana" cartons on the shelf) is that the brand name is written sideways. Free alternative fonts for Tropicana logo: The closest free font you can get is HarlequinExtraboldFLF Font. | Privacy Policy | Terms of Use | Privacy Policy | Terms of Use | Free Vector Tropicana Logo - Tropicana Logo Png is a totally free PNG image with transparent background and its resolution is … No one would have noticed and there would not have been the issues. I really love the new design. Both brands faced a firestorm of protest when they introduced new logos. The following pages on the English Wikipedia use this file (pages on other projects are not listed): (SVG file, nominally 600 × 195 pixels, file size: 122 KB). Going back to the original packaging was a wise choice. Did they, like, forget they began with ORANGES?? All orange juice is orange. Sorry, typo …. Just goes to show that CEOs should not be in charge of design issues. And the barber’s poll of the straw looks old fashioned. The current status of the logo is active, which means the logo is currently in use. It’s interesting that for once design has such a huge audible influence amongst consumers. Cabaret Schedule MON – SUNDAY 8:30 PM TO 12:30 AM / Show time 10:00 PM We have 20 free Tropicana vector logos, logo templates and icons. Tropicana Download the vector logo of the Tropicana brand designed by in Encapsulated PostScript (EPS) format. Like vintage fruit crate labels that I love, and that stores such as Target have sold. In the year 2000 they replaced a strong logo that had been with their company for 70 or so years and replaced it with their current logo design, the “Helios” – the name of the Greek sun god. But just because it’s safe, doesn’t mean it’s the best… and the right choice for the product. A squeezable booby cap is more of a cool gadget men and kids will love but will it really fulfill it’s purpose of effectively communicate the product’s USP…. Do these people actually visit supermarkets or do they send their housekeepers? The new identiy is attractive on other collateral, but on packaging, it’s weak and diminishes established confidence in the Tropicana brand. i do wish they would keep the bottle cap though, i found it humorous. The orange and straw logo has an immense amount of brand equity, and Arnell totally disregarded that with the attempted rebrand. Equally responsible are the marketing folks at Pepsi. The only difference is in the horizontal bar of the letter “T”, which was always arched, but the latest version made it more curved and looking upright. The thing is, the old one is absolutely NOT great, but people associate that look with Tropicana, and that was the beginning of the end. Maybe if i lived in the US and if i grew up drinking Tropicana, and relating to that orange and straw image, i’d understand this issue better. High quality Tropicana gifts and merchandise. The Tropicana Las Vegas is a hotel and casino on the Las Vegas Strip in Paradise, Nevada.It is owned by Gaming and Leisure Properties and operated by Penn National Gaming, and is a franchise of Hilton's DoubleTree chain. It’s absurd. The old font face was feeling a bit of date with its varying letter sizes. See products. I felt the new bottle top was a nice idea. They are good with advertising, maybe he/they should stick with that. Travel vintage sticker. This is an EXTENDED compilation of vintage television and vhs logo's I put together. Tropicana QTG PepsiCo 2007 Download the vector logo of the Tropicana brand designed by in Encapsulated PostScript (EPS) format. It looks like a design that had to try and please different opinions and I suspect that there was disagreement among the marketing team, in the end it looks like they forgot one of the golden rules, ‘People buy brands!’ and the Tropicana brand got lost somewhere along the line. Sorry, but the new packaging stinks. We make it our mission to serve amazing smoothies and food with a bit of tropical fun! Aquarius Logo … This Free Vector Tropicana Logo - Tropicana Logo Png is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. Although I agree with David, I like Arnell’s idea to show the inside of the orange for a change. Tropicana is the topmost of the Atlantic City Boardwalk & family friendly hotels. In fact, everything is going that route now and it disgusts me to see everything going insanely minimal. CBS news reported that Pepsi will drop the new tropicana look because consumers complained that it looked too generic, so theyre going back to the old orange with the straw look. It’s been used to enhance social situations, fight mood disorders such as depression, and even fight nausea as some reviewers have stated. Geez, that presentation is so full of BS.The sad thing is, the more high profile the client is, the more this kind of “visionary” BS buzzword talk is what brings the main portion of the money in for the agency.I myself have had some higher profile clients in the past were i knew the big money wasn’t in my actual design but the presentations and buzzword speak. I think the redesign of the pepsi logo was absolutely unnecessary as well. old Tropicana boxcar with Tropic Ana logo. That’s what its about. I nice memorable touch that brought a smile to my morning and definitely stuck in my head… one of those, “how great, why didnt anyone think of this before,” moments. it’s not whether the redesign was good or bad. Buy tickets to live comedy shows at the Laugh Factory, live musical performances, and amazing magic shows. Too many ideas. I meant – They simply have no taste (pun intended). Browse 4,583 tropicana resort and casino stock photos and images available, or start a new search to explore more stock photos and images. 4200 Wendell Dr Sw Atlanta, GA 30336 Phone: 770.988.0015 Toll Free: 800.241.6151 Fax: 770.953.0848 Email: bbshow@bronnerbros.com It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Now this is how you handle an NFL logo redesign. The Fanta logo new version was created in an unusual way. I buy Tropicana and when i saw the new packaging it made me question whether or not i had been buying tropicana all these years. I think the design with the orange and straw is way too strong-a-concept to be simply discarded, After watching the video, I can see their reasoning behind the change, but I’m glad it has been reverted. if your identity is strong and well-established then it will be timeless and it will become part of the subconscious of consumers. No matter how Arnell defends it, it was a crap redesign that tinkered with a beloved couple of the visuals. The red and white striped straw has a nostalgic quality to it as well. PepsiCo, in an attempt to revamp its Tropicana orange juice brand, introduced newly designed cartons in January of 2009. Nothing makes me feel like drinking old school orange juice than feeling the nostalgia of seeing an illustration of the Tropicana orange, even if it isn’t nostalgic to me, it looks historic and time-tested. @carl, wish I would have been shorter, sweeter…..needs pulp! They are horrible and instantly dated. After the package redesign I stopped because the box looks exactly like the Ralphs house brand. See BNET's previous coverage of Arnell Group: Mike Brown did a nice writeup over on his blog yesterday about this story, worth a read. As in “While I may not fresh squeeze my own oranges, here is a reminder of where the juice originates.” Might be the same watered down, sugared up semblance of juice as before, but removing the real looking orange illustration removes the bliss of my ignorance, and places before me the harsh reality that Tropicana is not as healthy as the fresh squeezed stuff. Pepsi underrated the fact that Tropicana has consumers so attached to the old-‘Tropic’ packaging that they were unlikely to appreciate a younger looking futuristic design. download free fonts for Tropicana logo. It would appear they (ad men) are hitting them while young still. It’s just sad. HAVANA, CUBA - JANUARY 04, 2018: Dancers performing in Tropicana. I’ve taken time out to lament this design on each trip to the grocery store. Old logo of Tropicana Products: Date: 11 November 2015: Source: Extracted from a PDF file: Author: Adrio: Permission (Reusing this file) I, the copyright holder of this work, hereby publish it under the following license: This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. And what’s this about juice not being shown on the packaging? The typeface and the orange with straw are indelible. Bring your new, unwrapped toy or $5 donation TO the Caesars Rewards® Center for a chance to win a $250 Amazon® Gift Card. Commons is a freely licensed media file repository. The smooth bends and curvatures of the logotype indicate the natural nature of the product. I guess package design is more than boxes and type and pictures… it’s about the relationship between consumer and product, and all the things that come from there. A little orange-shaped cap? Short-lived logo designed by Arnell during a proposed redesign. The renovated property offers 604 of the newest slots and 12 table games, including craps and blackjack. Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. The logo may have been made public two months ago, but dissemination is slow. David Crawford took the words from my mouth. The Tropical-Chic VibePoster OLD NAVY Costa Rica Opening.This is an illustration that celebrates the opening of the first OLD NAVY store in Costa Rica, it was a commission from the office in the United States and the brief consisted of converting eleme… Turns out orange juice drinkers held a truly deep affection for the old carton—featuring its … Sprite Logo . The best Las Vegas entertainment is at Tropicana! I thoroughly enjoyed the new modern look. When you graduate from BS-U do you get glasses like that? This is just another Arnell fail. it was what was familiar to consumers for a very long time. I can agree to some degree that the new packaging looks clean and refined(isolated on a white background), but it totally destroys any brand presence on the store shelf. Pepsi (okay, that’s an ugly identity right there) or Tropicana would like to do it. Tropicana’s new old packaging was very appropriate in my belief. I thought it was the straw design that got dumped by the consumers, not the other way round! 1 Splash Orange Juice - Tropicana Old Logo is a totally free PNG image with transparent background and its resolution is 700x700. The Tropicana Hotel and Casino, which opened in April 1957, has a long. Just looking at those packaging I felt like they would all taste more like Sunny-D than Tropicana. I used to buy Tropicana once every 2 weeks from Ralphs. According to Peter, it’s about squeezing, giving eachother hugs, and “the power of love.” Unfortunately for him, there just wasn’t enough love to go round, but it does seem like the orange-coloured boobie is here to stay. Oh I don’t think it’s bad at all, I just think it looks more fitting for Tang. “Tropicana is doing exactly what they should be doing,” Peter Arnell, chairman and chief creative officer at Arnell, said in a separate telephone interview on Friday. im a huge huge nerd when it comes to packaging design. Do you allow pets in the hotel? It speaks stock image, no-brand product to be used in a tv show that wishes NOT to advertise for Tropicana. Thanks for posting, this was really interesting. The perfect serve suggests premium tonic and fresh passion fruit but unfortunately, I didn’t have any to … truetrue. I talked in a previous issue about brain shortcuts called somatic markers , that we build over time to associate feelings with brands. It worked, so i am guilty of that BS myself but i have stopped working for own clients a year ago for that very reason – i just couldn’t stand my own neccessary “visionary” presentations anymore but knew the clients loved them and wanted them to be assured they get a “high profile” product.So since then i only work for agencies but no own clients anymore which gives me the freedom to concentrate on the actual design work and let the agency the BS talk. Considering the evolution of our society and its demands the old Instagram logo, introduced in 2010, might just not cut it today.The original Apple logo with its realistic style drawing looks way too complicated and forgettable for us, while the old … Modern? ... Tropicana Logo . This is way, way too communist for me. The original packaging has a vernacular look and a witty image. yeah, haha Spent too much ttime on Current.com!! You are essentially asking the customers who invested so much equity into the brand to spontaneously forget everything they thought they knew about it for the past few generations and replace it with this sleeker, hipper image. The old logo was established. Even if it is a little too much “Yoplait inspired”, as I mentioned in another comment, here is an example however of a successful re-branding exercise recently accomplished for Kraft Foods http://adage.com/article?article_id=134664, I don’t live in the states either and perhaps because most US bloggers to some extend, thinks its a global well known brand and therefor don’t needs explaining – its not a critique of any kind to any bloggers :), But your right we don’t have the same sense of “old familiarity” as others and that might disqualify us for a opinion :). Go going :). GOOD CONDITION FOR AGE ANTIQUE EMBOSSED CLEAR GLASS TROPICANA JUICE BOTTLE WITH LID RED LABEL SHOWING TROPICANA . Real clean and I think that would have probably helped push the idea of the goodness within and the whole interaction between consumer and orange. Our tasty juices never contain added sugars (just as you'd expect from a juice) and are designed for refreshment & enjoyment any moment of the day Featuring Tropicana® Orange Juice, Trop50® Juice Blends, and all other juice beverages. It’s almost no longer minimal, it’ just damn lazy. But, like I said, this could have been easily remedied without unceremoniously and publicly yanked off shelves. It happens.This design would make a great cover for a book about orange juice, not as a packaging for the orange juice itself. Accessibility Help. The old straw and orange stood out and communicated that Tropicana was the freshest juice out there, whereas the redesign edges on a generic no-name brand that doesn’t instill any consumer trust. im a student designer who works at a grocery store. Years later Tropicana would switch up its packaging and logos to the familiar one from my childhood: the orange with a red-and-white straw poked into it. Enjoy this flood of nostalgia. They could have done a refresh of the old logo and logotype and packaging (which I still think is needed) without scrapping the old brand altogether. Sections of this page. About fonts: Design owner: Kingsley/ATF. I buy Tropicana and when i saw the new packaging it made me question whether or not i had been buying tropicana all these years. Again, my point with the new packaging and the ‘concept’ is that – showing the orange juice is not special. pepsi’s fairly new packaging was nice, but this, this was horrible. Stripping away the straight from the orange feeling and focusing on just the juice? Wrong style for wrong product. The truth about the sales loss has little to do with that graphic, and everything to do with shoppers ‘ability to find the new packages at shelf. Esben, at first i also found hard to understand why there’s such a fuss about the old design, but maybe i thought like that because i live in a country where Tropicana is not avaiable. Browse 5,106 tropicana casino stock photos and images available, or start a new search to explore more stock photos and images. There are no creativity here. Epic fail club. Mike’s piece (and the discussion that follows) is worth a read. I have to agree with Pepsi that, while the new packaging looks slick and modern sitting on the table at the design agency, it just doesn’t hold up on the store shelf. Now £80 on Tripadvisor: Ole Tropical Tenerife, Playa de las Americas. You’re welcome, Brad. Because the Tropicana Laughlin is a gaming establishment; guests must be 21 to check into a hotel room. :D, “Ha, f*ck you Peter Arnell, all we’re keeping is your little orange screw cap. I remember being younger and seeing the animated straw just flying into the orange and thinking “damn, that is such a freakin awesome concept, why didn’t I think of that!”. The only thing that relates to a concept, besides showing the juice, is the screw cap. Discover the delicious range of classic Tropicana. Makes you wonder whether anyone at Arnell Group conducted focus groups. A user-friendly editor There is no need for advanced technical skills, our drag and drop editor is easy for everyone to use. The only element of the original British Petroleum logo that the new design retains is the colour palette. The orange squeeze cap is clever, and as Arnell says, the actual juice is shown. This has been proven over and over in the last 75 years. Who cares about what is and what isn’t modern. Yes, it does look good; but it doesn’t look distinctive, or memorable. Visit our website for answers to frequently asked questions. Why? There was an obvious confusion over whether the lead title should be Tropicana or 100% Orange and in the end both ended up stuck at opposite sides of the carton on top of what looks like any old stock shot of a glass of orange juice. Then they produced the vector logo. How old do you have to be to check into the hotel? Although I can’t understand Tropicana yanking the packaging rather than say, revising it, I do have an issue with the new packaging: It’s not as easy to tell which type of juice you’re looking at. I mean, why should they keep the same carton design for eternity? They could always put their little squeeze cap on the old carton…. Design wise, I have to say I love the new package. You can download in .AI, .EPS, .CDR, .SVG, .PNG formats. I think if he was trying to go for the “let’s show the juice” approach, they should’ve developed some sort of clear design instead…oh wait..they have that already :p. Most importantly, like some have already said, the design maybe fresh this instant, but the instance it hit the shelves, it’s already outlived it’s appeal. There is no experience required and no need to go through a designer. We know what orange juice looks like, it’s not special to show it. Flogging a dead horse also comes to mind. – Definitely a keeper! I have worked in design and advertising for many years now, and i really don’t understand companies that think they need to jump on some rebranding bandwagon just because it seems to be a popular trend. That design makes it look like a generic store brand of orange juice at first glance. You have to admit though that Peter Arnell has a huge set of balls to present such a weak concept to media expecting that people would just buy into it…. I simply can’t understand why people are mad about the new packing, its taking a design that yells cheap, cocky, unhealthy to a more refined state of the opposite. This logo was shortly retired and the previous logo reinstated due to public outcry. Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. It turns out that the parent company of Tropicana is Pepsi Co., which would connect the new tao-like Pepsi logo to the zen-like features of the Tropicana design. This new packaging was really impersonal and feels cold and industrial to me. Look, it’s not a case of people resisting change. The Tampa Bay Buccaneers recently traded in their old illustrated logo for something a little more vectorized and polished. I was shopping at Ralph and couldn’t find my orange juice when I realized that it was sitting in front of me in this new packing. Such idiots! As a kid, I used to think that the picture made the juice look more refreshing. I understand the reasoning, but the brand concept is not so simple to grasp as the old brand idea- Tastes like it’s straight out of the orange! Tropicana shoppers don’t see new packages at shelf and are drawn to Tesco’s own brand products that have some similarities to the UK Tropicana pack. On a personal note, the straw sticking out of the orange was and still is a brilliant idea. Donna Illustration of travel label for luggage, sticker tag - Buy this stock vector and explore similar vectors at … 5,106 Tropicana Casino stock pictures and images. And just how many variations on additives for OJ do we need anyway? A tried and true approach (at least here in the states). Consumers have to find the product at shelf before they can buy it. Own a Tropical Smoothie Cafe. Original file ‎(SVG file, nominally 600 × 195 pixels, file size: 122 KB), https://creativecommons.org/licenses/by-sa/3.0 There’s nothing distinct about it. i think its a good move because the new look was very plain and ugly. Tropicana Las Vegas. http://www.thelabelman.com/. I have a feeling most consumers will barely notice. “Look, Paul Rand’s international typographic style,…”. Whatever your feeling on the packaging, it’s interesting that they’re using both simultaneously now: the original for the regular juice and the new design for the low-calorie verison: http://brandculturetalk.com/2009/04/21/consistency-identity-brand-and-orange-juice/. The last sentence is missing the word “do” of course – it should read “..and let the agencydo the BS talk.”. I was so bummed about this. The original looks dated, it’s got that typical over-design of traditional FMCG packaging. Address 72 e/ 45 y Línea del Ferrocarril , Marianao, La Habana. The logo size was also reduced to highlight the message: “100% Orange Pure and Natural” 4) The advertising campaign that was released with the new packaging design. being from the states I can tell you that people’s attraction to the old packaging stems from their TV ad campaigns. Creative Commons Attribution-Share Alike 3.0 Size of this PNG preview of this SVG file: I, the copyright holder of this work, hereby publish it under the following license: Add a one-line explanation of what this file represents. The closest font you can get for the Tropicana logo is Hobo D font. They shouldn’t. Only after reading the NYT article I realized that it was the redesign that kept me away. These birds are found in the Feldip Hunter area south of the Feldip Hills.Bring at least two bird snares, because shortly after reaching level 19 Hunter, at which point you can snare these birds, you will reach level 20, at which point you can place two snares at a time. However the first morning I was agreeably surprised by the feeling of the new cap that I had’t notice before. I like the new design but I suppose a lot of consumers liked the old straw in orange pic. To think a commercial endeavor were to profit from the human body’s artistic (yet unfortunately, guttural) anatomy!! Yep, gotta’ show little people as soon as you can ,that the human body is, by all means mostly ethereal! … Anyway, I believe it’s (again) in the pure Pepsi tradition but this time, I am happy they listened to their buyers. These big ad firms are so out of touch that they focus on ridiculous theory that has no practical applications. AHAH. The company paid Arnell $35 million for his design and its "explanation." The iconography of the old package, using the strong rhetoric figure of a fruit impaled by a straw cannot be beat (in terms of imagery). For more information about bus schedules, services, and packages, please call Tropicana at 888-275-1212 and choose option 1. Vitamin C helps support a healthy immune system – and 100% of your daily vitamin C is in every glass. © 2020 Tropicana Products, Inc. All rights reserved. There is so much stuff you can actually display on the carton that would stand out in a sea of choices. Imagine!! Pepsi: Arnell, the same firm who managed to make Tropicana anonymous in the refrigerated case, is also responsible for the 60s-looking logo … Explore {{searchView.params.phrase}} by color family {{familyColorButtonText(colorFamily.name)}} The orange shaped cap is a definite improvement. The only thing fresh is the fresh out of design school designer look. CC BY-SA 3.0 Wow, some interesting comments, this will be sort and sweet! Terrible concept for a brand that has such a strong tradition. I have to say, I was shopping for orange juice just the other day at 7-11 and nearly passed over Tropicana because, on the shelf, the new packaging has more of an off brand, or, store brand look than the old orange and straw look. The vending machine at my office still doles out the old look. 2,499 Best Tropical Beach Free Video Clip Downloads from the Videezy community. I somewhat understand Arnell’s explanation (seems like he had an epiphany about it from his tone) regarding moving from the orange exterior to the interior, but in a world of factory and lab produced everything, seeing an actual orange highlights the importance of origins (like from the Tropics) and purity of the product. The old one, not being perfect, had at least this healthy feeling to it. http://thingsthatarebrown.com/blog/2009/02/drinking-the-orange-juice/. Former logo CSX pulling the Tropicana Juice Train across the Manatee River Bridge in Bradenton, Florida in 2018. Instead of going like, “Okay my Orange Juice looks a lot more fresh now… Yeaiiiiii” people tend to go “…meh…”. Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. A well designed one, but generic nonetheless. The designers from UK-based Koto took scissors, cut elements out of paper and arranged them in the way we see now. Old logo of Tropicana Products: Date: 11 November 2015: Source: Extracted from a PDF file: Author: Adrio: Permission (Reusing this file) I, the copyright holder of this work, hereby publish it under the following license: This file is licensed under the Creative Commons Attribution-Share Alike 3.0 … I love the new simpler design but it is hard to find if you aren’t looking. Own a franchise that you and your family can be proud of. I say give Arnell another go to make the squeeze cap idea really work. We did an eye tracking study on the effectiveness of the ‘New’ pack in the UK where we have never had the straw graphic and the results predict a 13% loss of sales. The difference is that Pepsi’s logo is “ the pinnacle of the entire universe, ” while Tropicana’s is probably not. The venue opened to the public on March 3, 1990, at a cost of $138 million. Say, I have to say I love the new packaging and the new package is very nice but. 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