11-Media Characteristics (1) (1).ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Radio Makes Pictures Radio is a sightless or a viewless medium. introduction to mass communication page 3 contents module i fundamentals of communication 05-16 module ii defining mass communication 17-23 module iii print media 24-40 module iv electronic media 41-55 module v new media 56-61 Sources, Characteristics and Effects of Mass Media Communication on Science: A Review of the Literature, Current Trends and Areas for Future Research Radio is audio medium and television is audio visual. ,The importance of knowledge as … This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. In radio, either the performer or listener cannot see each other. Learn more about what the media … Firstly, it "comprises both technical and institutional methods of production and distribution". Characteristics of the Different Types of Mass Media–Essay. But in the 1920s, mass media referred not just to the number of people such communication reached, but rather to the uniform consumption and anonymity of the audiences. One glances through headlines or a major story in a newspaper when it comes. 11-Media Characteristics (1) (1).ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Uniformity and anonymity are characteristics which no longer fit the way people seek out, consume, and manipulate information into their daily lives. Therefore it is called blind medium. Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Scribd … The average person daily uses interactive media from telephone to Internet by being transformed into bits of electric information. Scribd … The technologies through which this communication takes place include a variety of outlets. Rest of the paper can be read at the time of the one’s choice. On the other hand mass media like television, or radio, or newspaper are cost efficient and characterized by wide reach. Similarly, we use verbal and non-verbal forms of messages for communication. New Media however is much more of a two way affair and it allows consumers and users to get more involved. Interpersonal media is an expensive medium but highly useful for focused reach. Accordingly, the relation between science and the media has been intensively analyzed within the social Learn more about what the media … However if you compare it with the level of difficulty, it has advantages and disadvantages. Introduction to Mass Communication Page 7 The basic foundation of human society is communication and it takes place at different levels – within oneself, between individuals, between individual and a group, between groups, between countries and so on. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. Mass Media Functions, Knowledge and Social Control A macro-system position is developed that treats mass media as a subsystem which interpenetrates all others, sharing control of knowledge; examples are given from the reporting of science. There are two types of media for communication - mass media and interpersonal media.