Most public relations professionals would tell you that differentiating themselves from their peers in marketing and advertising has become a part of the daily duties. Improve yourself, find your inspiration, share with friends. This video is unavailable. What you say in advertising is more important than how you say it. Creating successful advertising is a craft, part inspiration but mostly know-how and hard work. They can tell you that a sentence should be this short or that long. Like Ogilvy says in Confessions of an Advertising Man: “Talent, I believe is to be found nonconformists, dissenters, and rebels.” New Observations: Re-reading ‘Confessions’, now 4+ years in as a copywriter, a few new gems stuck out. They can tell you that body copy should be broken up for easier reading. Ogilvy is known as the “Father of Advertising” after creating a successful advertising agency and writing books on how they should operate. They cannot write advertisements, and they cannot write plans. David Ogilvy — 1963 Confessions of an Advertising Man, ch.5. “Confessions Of An Advertising Man” Quotes The consumer isn't a moron. Book: Confessions of an Advertising Man by: David Ogilvy. Here’s the scoop: A good friend of mine, and fellow search marketer who spent many years on Madison Avenue has convinced me to educate myself further about "old school" advertising, and has provided me with a great reading list, which I’m now one book through. David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know Por Camila Villafañe | Blogger at Postcron.com Advertising is an ancient art, but don’t even think about calling what David Ogilvy does, “art”. Join us on Facebook Join us on Twitter Join us on Google+. Notable Quotes Here are some quotes I underlined in Confessions of an Advertising Man by David Ogilvy. Confessions Of An Advertising Man Summary October 16, 2016 April 9, 2019 Niklas Goeke Entrepreneurship 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy to inspire a philosophy of honesty, hard work and ethical behavior in his industry. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Ogilvy is known as the “Father of Advertising” after creating a successful advertising agency and writing books on how they should operate. They are helpless as deaf mutes on the stage of the Metropolitan Opera. Confessions of an Advertising Man [Ogilvy, David, Parker, Sir Alan] on Amazon.com. Wednesday marked National Book Lovers Day. Confessions of an Advertising Man by David Ogilvy 3,348 ratings, 4.07 average rating, 262 reviews Confessions of an Advertising Man Quotes Showing 1-6 of 6 “The consumer isn't a moron. The program is only the excuse to get you to watch the advertising. Recorded with https://screencast-o-matic.com. 2. *FREE* shipping on qualifying offers. The following quotes from the father of advertising, are examples of his timeless approach to advertising and gives us a glimpse into the mind of the man himself: 1. I’m sure there are more that I … Click To Tweet Much of the messy advertising you see on television today is the product of 3. Through his company Ogilvy & Mather, Ogilvy worked with countless well-known brands from Rolls Royce to Dove, crafting some of the most effective advertising campaigns ever created. Without the ads there would be no programs. If you have a modicum of talent, and know which techniques work at the cash register, you will go a long way. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. Confessions of an Advertising Man is a collection of advice and techniques for building successful advertising campaigns and agencies. Who should read this summary? Business , ... Every day we present the best quotes! It is the professional duty of the advertising agent to conceal his artifice.When Aeschines spoke, they said, 'How well he speaks', but when Demosthenes spoke, they said 'Let us march against Philip.' Popular Topics. Watch Queue Queue Click To Tweet What you say in advertising is more important than how you say it. Wednesday marked National Book Lovers Day. Media Week called it “Required reading for anyone in business.” It inspired me to share some quotes from one of my favorite books, “Confessions of an Advertising Man” by David Ogilvy.