5 Important Things Marketing Does For Organizational Success. Defining Marketing 805 Words | 4 Pages. The importance of marketing is to make consumers aware of the product and services offered by the organization in order to maximize profits and achieve success. These obstacles often affect their rate of longevity. The paper looks at communication in organizational behavior and how communication affects promotion and marketing. Defining Marketing Colleen P. Dalton MKT/421 November 26, 2012 Stephanie Burns Defining Marketing The purpose of this paper is to define the term “marketing”, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Marketing is a vital component to the prosperity of all organizations. Marketing plays a very important role in the success of any organisation. The role of marketing is too diverse to be summarised in one small article. These obstacles often affect their rate of longevity. The Importance of Marketing for the Success of a Business Published on March 8, 2015 March 8, 2015 • 61 Likes • 9 Comments. Marketing is a vital component to the prosperity of all organizations. The marketing strategies include obtaining new clients, branding, and public relation. The importance of marketing in organizational success can really be seen after you have already engaged in it and done it to the best of your ability. Defining Marketing 805 Words | 4 Pages. Companies have realized the power of holistic approach to marketing to create and maintain a desirable demand, reputation, and competition. "The informal communication within an organization as mentioned earlier has no formal lines at all. Everything else in the business depends upon marketing. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. In today’s world, the role of marketing in organizations is too important to be ignored. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. These obstacles often affect their rate of longevity. Marketing: The Importance of Marketing in Organizational Success Marketing: The Importance of Marketing in Organizational Success In the corporate world today, in 2008 creating a thriving corporation faces many challenges. Good communication is the most important tool in any organization and can be the making or breaking of a company. Marketing as a separate entity within an organization does contribute to its success in terms of performance for a new product, financial performance and performance of customer relationship as opposed to general market approach like in the Nike case just discussed. Nevertheless, we’ve come up with few arguments to state the importance of marketing in today… So what is marketing? Importance & Examples 4:21 Marketing Is a key factor in Organizations since it contributes greatly to their success; basical-ly marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.