Of all theories in social psychology, perhaps none is more widely celebrated than the theory of cognitive dissonance. Psychologists Have Been Studying the Theory of Cognitive Dissonance Since the 1950s. What Is Cognitive Dissonance? Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. One important limitation of Dissonance Theory (unlike Congruity Theory, for example) is that Cognitive Dissonance does not predict how dissonance will be reduced in any situation. En psychologie sociale, la dissonance cognitive est la tension interne propre au système de pensées, croyances, émotions et attitudes d'une personne lorsque plusieurs d'entre elles entrent en contradiction l'une avec l'autre. It is an important concept for managers to understand as cognitive dissonance plays an important role in decisions and evaluations. You’ve likely experienced cognitive dissonance many, many times before. Festinger's (1957) idea that dissonance among a person's cognitive elements (e.g., attitudes, beliefs, and behaviors) is psychologically aversive, and that people are therefore motivated to reduce dissonance, set off a wave of research that flourished for decades. The theory of cognitive dissonance has been widely researched in a number of situations to develop the basic idea in more detail, and various factors that have been identified which may be important in attitude change. Le terme désigne également la tension qu'une personne ressent lorsqu'un comportement entre en contradiction avec ses idées ou croyances. Here, Joel Cooper presents a comprehensive analysis of the state of dissonance theory, charting the progress of the theory and assessing its impact. Cognitive dissonance is a theory in social psychology. Le terme désigne également la tension qu'une personne ressent lorsqu'un comportement entre en contradiction avec ses idées ou croyances. Managers need to know where cognitive dissonance sits in an organization and take proper measures to vent it. Cognitive dissonance theory is important because it explains one reason why individuals change their behavior. The theory of cognitive … Answer to: What is cognitive dissonance theory in communication? A feeling of discomfort triggered when new facts are presented to us that clash with what we already believe about ourselves and about the world. Because there is an imbalance, or discomfort, cognitive dissonance is often considered to be negative. According to Festinger, the important factor in cognitive dissonance theory is the principle of cognitive consistency. Of all theories in social psychology, perhaps none is more widely celebrated than the theory of cognitive dissonance. The theory and definition of cognitive dissonance, plus why it can play an important role in your everyday life (and health and wellness). Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. In simple words, cognitive dissonance can be defined as tension. An Introduction to Cognitive Dissonance Theory 7 In the first experiment designed to test these theoretical ideas, Aronson and Mills (1959) had women undergo a severe or mild “initiation” to become