The report has been prepared in context of the role of managers and leaders in the organization which helps the company in the improvement of the production efficiency and development of the high quality products. Marketing Environment concerns the influences or variables of the external and internal environment of a firm that controls the marketing management’s capability to construct and preserve the flourishing relationships with the consumer. Marketing relays information to customers or clients and helps establish the overall image of the brand. The marketing function is explained or defined as the major roles of any organization that aids it for sourcing and identifying the successfully products possibly for market and helps in its overall promotion. Types of Marketing Environment – Micro and Macro Environment:- The thorough analysis of the marketing environment is essential for the organization in order to make identification of the opportunities & threats to the organization. M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment. ADVERTISEMENTS: The Role of Marketing Manager in a Changing Marketing Environment (with diagram)! M2 Analyse the significance … P1 Explain the key roles and responsibilities of the marketing function. Marketing in the modem context goes beyond its immediate role as a process through which exchange of goods and services takes place and is viewed as an integral part of the total socio­economic system which provides the framework within which activities take place. To achieve M1, you should analyse the roles and responsibilities of marketing in the context of the marketing environment of your chosen organisation. P2 Explain how roles and responsibilities of marketing relate to the wider organisational context. Business Jargons A Business Encyclopedia. c) Roles and responsibilities of marketing with respect to marketing environment. Marketing manage­ment takes place when at least one party to a potential exchange gives thought to objectives and means of achieving responses from other parties. P2 Explain how roles and responsibilities of marketing relate to the wider organisational context. Assessment Title: Role of marketing mix and marketing plan in modern business environment. responsibilities of marketing relate to the wider organisational context [P1, P2]. 4802 words (19 pages) Essay in Marketing. With the study guides and notes written by fellow students, you are guaranteed to be properly prepared for your exams. Using examples from your chosen organisation, explain the key roles and responsibilities of the marketing function how roles and responsibilities of marketing relate to the wider organisational context [P1, P2]. LO3 Develop and evaluate a basic marketing plan. ... 1.5.1 Differentiate between market research and marketing research, e.g. Marketing Essential "Unity is the best policy" Customer social resposibility (CSR) MARKETING CONCEPTS, ROLES AND RELATIONS Thank you! P4 Produce and evaluate a basic marketing plan for an organisation M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation. P2 Explain how roles and responsibilities of marketing relate to the wider organisational context. P2 Explain how roles and responsibilities of marketing relate to the wider organisational context. P2 Explain how roles and. For example, the lessons on internal marketing and also on the functions within an organization give a good starting point to look at our internal environment. M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment. In addition to promotional activities, or the extended marketing mix as they’re more commonly known, marketing includes a much broader strategic and tactical set of functions including; auditing & analysis, planning, product development, packaging, pricing, distribution, customer service and evaluation. To achieve M1, you should analyse the roles and responsibilities of marketing in the context of the marketing environment of your chosen organisation. M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment.