This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue Ocean vs Red Ocean Strategy. Thus, the red ocean generally offers less … The origin of the terms red and blue oceans comes from Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant. Blue Ocean Law Group™ are a #NewLaw Firm designed from a blank canvas using the principles of Blue Ocean Strategy®. The fundamental premise of the Blue Ocean strategy is that as opposed to continuing to compete in the red ocean, you should try to find new space in which to sell your goods and services. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Die Blue-Ocean-Strategie wurde von den INSEAD-Professoren W. Chan Kim und Renée Mauborgne entwickelt und 2004 vorgestellt. Going to the movies also requires finding a babysitter, parking, and possibly a drink afterward. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. A red ocean is a saturated market with industry competitors. That is, you are swimming in a Blue Ocean, largely devoid of the competitors … Blue Ocean Strategy Articles : The Limitations Of Blue Oceans Strategies And An Unexpected Alternative Author: Dan Herman The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W.Chan Kim and Rene Mauborgne, claimed that competition can be rendered irrelevant. The Blue Ocean Strategy seems to be a perfect solution for present companies to become sustainable successful. But, let's first understand what is Blue Ocean and how it is different from Red Ocean strategy. Description: Blue Ocean Strategy can be applied across sectors or businesses. The result of the competition is destruction, which draws the analogy of red blood in the ocean water. These competitors may possess a competitive advantage driven by cost, differentiation, or niche market strategies. No one but the largest, best-funded company will win a price war. The counter to the blue ocean is the red ocean. Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 that was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Law Group™ are a #NewLaw Firm designed from a blank canvas using the principles of Blue Ocean Strategy®. In Blue Ocean mode [also known as chart new markets] we:-> encourage clients to approach Blue Ocean Law Group™ as their first port of call [as a general practice law firm] to provide 1-stop shop service; and-> offer corporate governance (including Blue Ocean Strategy® Services ℠) in … They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The rapid pace of innovation and change in recent years has led scholars and executives to search for an approach to strategy that is more dynamic than Harvard Professor Michael Porter’s classic “five forces.” One of the most successful efforts to do so is the book “Blue Ocean Strategy,” by …